Help > Set-Up Demographic Collection Dataset

This function allows you to generate demographic data collection for your sign-up form.

You can set up to 10 different questions, each with multiple answers in a list box format. This list of questions will be automatically generated and displayed on your sign up form. The data is then stored in the database to allow you to perform sorts/mailings based on demographic parameters. This allows you to further target mailings to your customer list.

It is strongly recommended that you think carefully before setting up the demographic data set as it is not something you can easily change once people start signing up with the dataset you create. 

When someone signs up and selects demographic criteria on the signup form, this dataset gets stored in the database with that person’s email information. If you change the questions/criteria, you lose the ability to extract previous names in a demographic manner.

However, you can easily make additions to the questions that already exist. In other words, if one question initially has three choices a customer can make, you can add more choices without impacting previously collected data.