This feature allows you to create special urls that can redirect to any page on the web that you choose, complete with click-through tracking.

It allows you to track the effectiveness of your advertising, both within the email message and anywhere else you wish to use it. It is not limited to use just in your emails.

The url tracking function is a great tool to see exactly which marketing messages work best.

The system supplies you with a unique tracking url, and automatically redirects the customer to the web page you specify. At the same time, it logs the click-through count by one.

You have 4 functions:

Add A Tracking Link

This is where you will always start. Go to this screen and enter the url you wish your customer to see when he or she clicks on the tracking link and a description for your personal reference. Your customer will never see this description but it is useful as a reminder for you. For instance, you might say "This is the url being used in XYZ message."

Remember, the url must be the url where you want the customer to ultimately end up when clicking on the tracking link. When you fill in the data, hit the submit button and it will provide you with your tracking url. It looks something like this:

http://www.e-marketeer.co.uk/cgi-bin/a2/t.cgi?k=test:9
(tracks url ID number 9 for account "test")

Edit A Tracking Link

This function can be used to change the contents of your tracking link at any time. It does not affect the actual tracking link itself. This is useful if you wish to add additional description to a field or if you move an html page and need to change where someone goes when clicking on the tracking link.

It also allows you to set the click-through count to any number you want. Generally, if you change it at all, you will usually set it to zero if you are testing a new page. However, if you are testing a new version of your page, it is better to set up a new tracking link so that you have better click-through data to evaluate.

Delete A Tracking Link

This function allows you to delete a tracking link from your system. This is a permanent deletion and we do not recommend that you perform this operation if there is a chance the link may still be circulating. If the system finds no match for the link, it prints a generic error message.

Generate Link Click-through Report

This function will generate a report for all your tracking urls. It will supply you with the ID number of the link, number of click-throughs, the url that was reached by the customer, and any comments you supplied to go with that particular tracking link.