| E-Marketeer
can help you create and send colourful html emails
and text emails with ease
HTML
email marketing is far more successful in attracting
the interest of your prospective customers and has
been proven to help increase revenue and customer
relations.
Your
customers will appreciate getting HTML emails as
the marketing messages are far easier to read.
E-Marketeer
will help you create colourful html marketing emails
to grab your customers attention. This will add
your corporate business identity to all marketing
emails that you send, therefore creating brand awareness.
However not all email software can read html emails,
therefore e-marketeer allows you to send text and
html in one go, so if your customers can't read
the html email they see the text version instead.
Maximum exposure, minimum fuss.
 HTML
Email Newsletter Marketing made easy!
HTML Email Marketing could not be easier with E-Marketeer.
We will show you how to:-
- Easily create professional looking HTML email
marketing newsletters.
- Manage your subscribers lists
- Track and manage your email replies
-
Easily create professional HTML email marketing
newsletters
HTML
marketing emails
Many email clients now make it easy to generate
HTML emails. In the same way that early website
editors produced poor code by default, the same
is true with HTML emails. The optimum type of HTML
code to use within an HTML marketing email is very
different from the optimum HTML to use within a
modern website.
When creating HTML email marketing templates we
always ensure they are written to reduce rejection
as Spam. Poorly written HTML emails get rejected
as Spam by many email clients.
In 2005, Internet Security software both on PCs
and on servers has improved in terms of filtering
out suspicious emails. This includes many emails
sent as marketing programmes. We ensure that your
HTML marketing emails are as friendly as possible
to all these security software programmes.
Not all email clients (especially free Web-based
services) can forward html emails. As forwarding
of useful information amongst friends / work colleagues
is a good way of reaching new contacts, using a
format that cannot be forwarded does not make sense.
Making html emails accessible for AOL users
It is very easy to make an html email accessible
and clickable for AOL users who download emails
onto their computer - you simply add the link using
the html link tag. This makes the link clickable
to AOL email users. If all your contact list were
AOL users and no-one used webmail this would solve
the problem in a simple manner. Unfortunately this
is not the case and some kind of compromise is required.
This is because the above solution does not look
good as plain text - and many users read email in
plain text, either on their email client or as a
preview in many of the spam / virus checker programs.
Another difficulty in designing good html email
templates for AOL users, is that AOL has very inconsistent
ways of displaying some types of html. It is therefore
important to always check out what your html email
template looks like under AOL. Sometimes the formatting
causes the email to become unreadable.
One good solution for organisations with very large
email lists is to actually split up the database
into AOL and no-AOL emails. Some of the dedicated
email marketing services provide this option when
sending emails. This has the advantage of allowing
a good design for both types of email, but the disadvantage
of requiring 2 slightly different templates, and
a knowledge of the problem when updating the email
content.
What
is an HTML email?
HTML emails are emails that are formatted using
Hypertext Markup Language, as opposed to plain text
email. This enables you to add colour and other
formats to plain text to enable the email to have
increased readability and impact to the reader.
HTML email is a growing medium for Internet communications,
and it's getting easier to use.
To
use HTML email, you need a Web-based email account
- one that supports standard mail protocols like
POP (Post Office Protocol), IMAP (Internet Mail
Access Protocol), SMTP (Simple Mail Transfer Protocol),
and MIME (Multipurpose Internet Mail Extensions).
Free accounts are available from HotMail, iName,
RocketMail, MailCity, netMessenger, iMailBox, and
others. If you already have a POP3 or IMAP account,
recent versions of Netscape Navigator and Internet
Explorer include mail programs that read HTML email.
Why
send HTML emails?
1. non-intrusive push media
2. encourages click throughs to web pages
3. improves readability
4. colourful media allows simple messages to be
sent effectively
Contact
us at E-Marketeer to find out how we can help
your company.
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