| E-Marketeer
can help you create and send
colourful html emails and text emails
with ease
HTML
email marketing is far more successful in
attracting the interest of your prospective
customers and has been proven to help increase
revenue and customer relations.
Your
customers will appreciate getting HTML emails
as the marketing messages are far easier
to read.
E-Marketeer
will help you create colourful html marketing
emails to grab your customers attention.
This will add your corporate business identity
to all marketing emails that you send, therefore
creating brand awareness. However not all
email software can read html emails, therefore
e-marketeer allows you to send text and
html in one go, so if your customers can't
read the html email they see the text version
instead. Maximum exposure, minimum fuss.
 HTML
Email Newsletter Marketing made easy!
HTML Email Marketing could not be easier
with E-Marketeer. We will show you how to:-
- Easily create professional looking HTML
email marketing newsletters.
- Manage your subscribers lists
- Track and manage your email replies
-
Easily create professional HTML email marketing
newsletters
HTML marketing emails
Many email clients now make it easy to generate
HTML emails. In the same way that early
website editors produced poor code by default,
the same is true with HTML emails. The optimum
type of HTML code to use within an HTML
marketing email is very different from
the optimum HTML to use within a modern
website.
When creating HTML email marketing templates
we always ensure they are written to reduce
rejection as Spam. Poorly written HTML emails
get rejected as Spam by many email clients.
In 2005, Internet Security software both
on PCs and on servers has improved in terms
of filtering out suspicious emails. This
includes many emails sent as marketing programmes.
We ensure that your HTML marketing emails
are as friendly as possible to all these
security software programmes.
Not all email clients (especially free Web-based
services) can forward html emails. As forwarding
of useful information amongst friends /
work colleagues is a good way of reaching
new contacts, using a format that cannot
be forwarded does not make sense.
Making html emails accessible for AOL users
It is very easy to make an html email accessible
and clickable for AOL users who download
emails onto their computer - you simply
add the link using the html link tag. This
makes the link clickable to AOL email users.
If all your contact list were AOL users
and no-one used webmail this would solve
the problem in a simple manner. Unfortunately
this is not the case and some kind of compromise
is required. This is because the above solution
does not look good as plain text - and many
users read email in plain text, either on
their email client or as a preview in many
of the spam / virus checker programs.
Another difficulty in designing good html
email templates for AOL users, is that AOL
has very inconsistent ways of displaying
some types of html. It is therefore important
to always check out what your html email
template looks like under AOL. Sometimes
the formatting causes the email to become
unreadable.
One good solution for organisations with
very large email lists is to actually split
up the database into AOL and no-AOL emails.
Some of the dedicated email marketing services
provide this option when sending emails.
This has the advantage of allowing a good
design for both types of email, but the
disadvantage of requiring 2 slightly different
templates, and a knowledge of the problem
when updating the email content.
What
is an HTML email?
HTML emails are emails that are formatted
using Hypertext Markup Language, as opposed
to plain text email. This enables you to
add colour and other formats to plain text
to enable the email to have increased readability
and impact to the reader. HTML email is
a growing medium for Internet communications,
and it's getting easier to use.
To
use HTML email, you need a Web-based
email account - one that supports standard
mail protocols like POP (Post Office Protocol),
IMAP (Internet Mail Access Protocol), SMTP
(Simple Mail Transfer Protocol), and MIME
(Multipurpose Internet Mail Extensions).
Free accounts are available from HotMail,
iName, RocketMail, MailCity, netMessenger,
iMailBox, and others. If you already have
a POP3 or IMAP account, recent versions
of Netscape Navigator and Internet Explorer
include mail programs that read HTML email.
Why
send HTML emails?
1. non-intrusive push media
2. encourages click throughs to web pages
3. improves readability
4. colourful media allows simple messages
to be sent effectively
Contact
us at E-Marketeer to find out how we
can help your company.
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